Over the years, my company, Turnkey Promotions, has developed a strong sense of what it takes to generate significant increases in fundraiser income levels for activity based events, like walk, runs, rides, adrenlin-seeks, etc. It boils down to the infrastructure of the nonprofit and the marketing tools they use.
Here is what we know with some links for you should you like to learn more. (Full disclosure: most of the links will take you to Turnkey’s Nonprofit Tools blog. It’s a great source of information for volunteer and event managers.)
So to sum, successful nonprofits:
- Build a strong volunteer infrastructure and committee leadership
- Expand organizational capacity through volunteers
- Enable its volunteers
- Maintain a fundraiser vs. donor culture
- Realize the power of a fundraising team culture vs. individual fundraiser culture
- Use online fundraising software such as Convio, Blackbaud, or FirstGiving
- Incorporate a fundraiser recognition program (shameless plug for Turnkey Promotions)
- Insist on data collection and analysis along the way (another shameless plug for Turnkey; please forgive me!)
How does your nonprofit measure up?