To preserve my budget, butt, and the planet, I typically walk or use the subway while traveling around a big city. I’ve come to notice a distinct difference between New York, Chicago, and London subway systems.
I’m not sure where to go when I use the New York subway system. The signage is bad. Everything is loud and there are lots of distractions. Ticketing is kind of confusing. Once I’m finally on the right train, there is nothing to tell me how far along I am or what the next stop will be. I am anxious the entire time I ride.
When I travel the Chicago “L”, I notice lots of signage as I look for the right train. It all seems easy. Ticketing is integrated between trains and subways. Once on my train, I get frequent reminders of where I am and what the next stop will be. I’m at ease.
Like the “L”, the Tube in London is an OK experience, but many of the Tube stations also have great live music. I’ve also noticed most passengers sound like they have a really high IQ. The English sound smart; they just do. I’m at ease and delighted. And I like it when someone who sounds like Adele is saying, “Oh my God, you’re American! Say ‘wall.’ Now say ‘vacation.’ Now say ‘herb.’”
What has all that to do with work? EVERYTHING! When someone becomes a client of Turnkey Promotions, it’s a train ride. They need signage, reassurance, direction. They need to be at ease and delighted.
I have to believe it’s the same with whomever you’re serving. Ask yourself. Are they at ease? Delighted? I’m reviewing my project list today and looking for those who might need a better experience.